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Thoughts

How do LSP salespeople and account managers differ?
The simple answer is: salespeople find and win new customers while account managers optimize and grow existing (usually strategic) customers.  Salespeople are often-times referred…
What are the key drawbacks to having [an] operations-led translation company? 
Great sales management in the language services industry is more crucial than ever.  I got to wondering what prevents LSPs from achieving the consistent…
What are the 3 improvements you would suggest LSP sales managers do to increase performance from their teams?
Great sales management in the language services industry is more crucial than ever.  I got to wondering what prevents LSPs from achieving the consistent…
What are the 3 biggest mistakes LSPs make in managing their sales teams?
What should they do instead? Great sales management in the language services industry is more crucial than ever.  I got to wondering what prevents…
Curiosity is One of Your Greatest Sales Tools
Building on the issues raised in my previous post entitled “Why Nobody Responds to Your Translation Sales Emails”, I would like to explore how…
Why No One Responds to Your Translation Sales Emails
I am the recipient of several emails a week from people wanting to sell their translation services to me.  It’s clear these salespeople think…
L10N Sales & Marketing Rebrands as FluentSales
I’m delighted to share that L10N Sales & Marketing has rebranded as FluentSales as of today!  This has been planned for some time now,…