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Consultancy

For a Coherent Sales Strategy That Delivers the Results you Want

Increase your conversion rates and drive profits with our sales consultancy service.

We’ll help devise clear sales strategies in line with your business objectives, communicate them effectively throughout your entire team and build stronger connections with your customers.

So many businesses miss out on sales opportunities by making the same mistakes. Three of the most common?

  • Relying on inbound leads due to a belief that ‘active selling’ is not needed, or that it will put customers off.
  • Not having a clear value proposition, communicated through their entire company.
  • Focusing sales efforts in the wrong areas.

My consultancy services help managers identify where these (and other) mistakes are being made, and make changes to help their sales process become more effective. This could mean anything from helping define a key value proposition, implementing meaningful rewards systems within sales teams or improving follow-up processes to increase customer retention.

Using the FLUENT™ methodology

I help businesses devise a clear sales strategy that really works and is in line with both business objectives and customer expectations.

The nature of consultancy means that the requirements will be different for every company, but all clients I work with could benefit from a range of the following:

  • Increased conversion rates
  • Clarity on where to focus training efforts
  • Ability to identify the most valuable projects
  • Decreased voluntary staff turnover
  • Faster ‘on-boarding’ time for new sales personnel
  • Increased profitability

Why Fluent Sales Consultancy?

Most sales consultancies will tell you they offer many of the above. So why hire me as your sales consultant?

Global Market Entry

I have worked with companies in over 50 countries throughout my career, and have a rare insight into what it takes for a business to expand into new territories, in particular the U.S, the U.K., Latin America and Europe. I have helped U.K. and E.U. businesses of all sizes expand into the US market, and I have also worked with American companies to help identify new markets and potential business partners overseas. Helping companies understand the cultural and linguistic pitfalls that might exist in a new target market, and steering a strategy that delivers results is one of the challenges I love most in my work. If your company is looking to attract a global customer base, I bring proven experience in helping companies succeed internationally.

Value Proposition

For me this is key. To succeed in an ever more crowded marketplace, you need to understand exactly what value you bring that others don’t. Then you need to learn to communicate that in the most compelling way, not just to your customers, but throughout your entire organisation and sales team. When the true value you bring rolls off the tongue of every member of your organisation, you’re on the path to sales success. I specialise in helping you nail down what makes your organisation unique, and embedding it into the company’s vocabulary.

A True Sales Expert

I don’t just talk the talk (fluently). I have worked in sales for more than 30 years and was a top sales performer throughout my career. Now as a sales trainer and consultant I still feel that same satisfaction when a client feeds back that training I have given or a strategy I have implemented has helped them to close a deal. As such, I am constantly researching trends and changes in global markets and refining my approach accordingly. I also regularly present at industry conferences on the topic of improving sales strategies. Hire me as your sales consultant and you can be sure you’re working with someone with a deep knowledge of the fundamentals, and how these are being applied in today’s rapidly changing business landscape.

Don’t just take my word for it. Here are some changes I’ve helped recent clients make to their businesses:

A European translation company I worked with increased sales revenue by 50% in one year.

An international education consultancy increased new business sales by over 100% following a new market entry strategy in China and the United States.

A newly-established HR consultant won her first client (and subsequently several others) after working with me to help define and effectively communicate her value proposition.

Could a sales strategy consultation help your business be more successful? Get in touch today.