About Us

We believe that the key to great sales is great communication….

That means that to really succeed, you need to do more than just learn a script or follow a generic sales process. Time was these worked fine, but today’s customers are a lot more savvy. They’re also better informed, expect a greater all round sales experience, and are prepared to go elsewhere if they don’t get it. What’s more, no two customers are alike – they’ll have different agendas, different personalities and different reasons for not wanting to part with their money.

So. To really connect with your customers in today’s competitive environment, you need to have meaningful, human conversations – to listen, ask the right questions and build rapport. The best sales people spend time and effort learning to ‘speak their customers’ language.’

We teach you to do that fluently.

You come to us because you want change. It might be that old techniques are no longer working; it might be that your ambitions for your business have grown. Whatever your aspirations, we take time to understand what success looks like for your company. We work with you to clarify that vision and put it into words, creating a version of the future that gets your pulse (and ours) racing.

So why aren’t you where you want to be? This is often a difficult question to answer, but it’s an important one. We use a structured interview process to determine the factors that may have held you back until now – and create a plan to smash those barriers down.

For us to provide truly valuable advice, we need a deep understanding of your business, your customers, and the trends and truths in your wider industry. So this is where we swot up on everything from the profiles of your ideal customers to the latest technology making waves in your field. We might run interviews with your sales leaders and teams or have conversations with your customers. We’ll read everything we can to know your industry as well as you do. (If your business is translation and localisation services, that’s probably already the case).

Now it’s time for change. We take everything we’ve learned from the initial stages and combine this with our considerable sales know-how to suggest ways to make your sales processes more effective. Whether this is through consultancy at a strategic level, a series of training packages or a period of coaching with a sales team, we’ll propose a way forward we think will best suit your organisation.

Once we have agreed on the path forwards, we focus on embedding these sales skills and processes within your company. Creating sales fluency, in other words. Our goal here is behaviour change – to instil the habits and competencies that will mean long-term sales success for your company. Effective sales behaviours that come as naturally as your mother tongue.

Time to sit back and watch the results. We like to make sure everything we do is measurable, so we’ll agree on a set of key metrics to assess how the changes we’ve helped implement are taking effect. Whether we’ve helped make your sales processes more effective, defined your key value proposition or built confidence in negotiation skills, one metric should always be consistent: an improvement in your bottom line.